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marketers say intent signals help them close deals FASTER

April 6th, 2025 :: Andy Alagappan :: B2B Marketing

76% of faster say intent signals help them close deals FASTER

Wanna know how they do it?
Here’s your easy-to-follow guide on reading digital body language and turning browsers into buyers.

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What are Intent Signals?
Intent signals are digital clues your potential customers leave behind when they’re thinking about buying.
They don’t say it out loud.

But their clicks, scrolls, searches, and shares tell the story.

Let’s break it down

Online Behavior
They came. They clicked. They’re curious.
Visited your site 3x this week? Hot lead.
Spent 5 mins on the pricing page? That’s intent.
Downloaded your eBook? Move them up the funnel.
Tip: Use tools like Hotjar or Google Analytics to spot these moments.

Search Activity
If they’re Googling it, they’re thinking about it.
Long, specific search phrases = they’re in research mode.
Looking for “best CRM tools for startups”? Be there.
Track keywords using Google Search Console or SEMrush.
Tip: Answer their search in your content. Be the solution they’re searching for.

Content Interaction
Not all content is consumed equally.
Who’s reading your blog till the end?
Who downloaded your whitepaper?
Who clicked your CTA but didn’t convert?
Tip: These are warm signals reach out with value, not a sales pitch.

Social Media Signals

The silent buzz before the conversation.
Mentioned your brand in a tweet? Engage.
Shared your LinkedIn post? Say thank you.
Liked 3 posts in a row? They’re watching.
Tip: Social listening = early detection of buyer interest.

Third-Party Intent Data
Look beyond your bubble.
Tools like Bombora, G2, and ZoomInfo track what users do on other sites.
See what companies are researching topics like yours.
Strike before your competitors even know they’re interested.
Tip: Combine this with your own data for laser-focused targeting.

Intent data = Superpower.

Use it to show up before your prospect says, “I’m ready.”
Because when you know who’s looking, you stop selling—
You start solving.

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Share it with your sales team.

Want help setting this up? Let’s chat.

Hi, I’m Andy.
I specialize in B2B lead generation & SEO growth strategies.
DM me to discuss how to scale your business.

About Andy Alagappan

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .