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FREE Digital Marketing Tools You Should Be Using

September 23rd, 2023 :: Andy Alagappan :: B2B Marketing

FREE Digital Marketing Tools You Should Be Using Small businesses are constantly looking for ways to make the most of their budget. Free digital marketing tools are a convenient way to do just that. With these tools, you can enjoy the benefits of digital marketing while keeping costs low. If your marketing budget is limited […]

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The Ultimate Guide to Implementing an Ongoing Local SEO Campaign

September 15th, 2023 :: Andy Alagappan :: inbound marketing

Local SEO is a crucial strategy for businesses with a physical presence or those serving a specific geographic area. By optimizing your online presence, you can increase local traffic, enhance visibility, and build brand awareness. In this comprehensive guide, we will explore all the tasks involved in implementing an ongoing local SEO campaign. From optimizing […]

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LinkedIn is essential for professional networking and lead generation

September 3rd, 2023 :: Andy Alagappan :: B2B Marketing

LinkedIn is essential for professional networking and lead generation. It offers services and strategies to reach success. Understand the features, and use them effectively. Targeted ads, sponsored content, and lead forms can help achieve the right audience. Sales Navigator is useful for personalizing messages and searching for quality leads. Creating an optimized profile with relevant […]

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Understanding the Difference Between Conversion Rate and CTR-Click-Through Rate

August 20th, 2023 :: Andy Alagappan :: B2B Marketing

Conversion Rate and CTR-Click-Through Rate Introduction In the world of digital marketing, success is often measured by various metrics. Two key metrics that are commonly used to assess the effectiveness of marketing campaigns are conversion rate and click-through rate. While both metrics provide valuable insights into the performance of your marketing efforts, it is important […]

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Explaining the Importance of Keyword Strategy Centered Around User Needs

August 13th, 2023 :: Andy Alagappan :: B2B Marketing

Mastering SEO; Explaining the Importance of Keyword Strategy Centered Around User Needs Keyword strategy plays a role, in optimizing search engine results (SEO). However, many businesses tend to focus on high volume keywords without considering the pain points of their target audience. This narrow approach can result in missed opportunities for engagement and conversions. Instead […]

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Combining SEO and PPC campaigns can yield numerous benefits for your business..

August 9th, 2023 :: Andy Alagappan :: B2B Marketing

Implementing both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) campaigns can provide a powerful and comprehensive digital marketing strategy. Each approach has its unique advantages, and when used together, they can complement and enhance each other’s effectiveness. Here are the benefits of combining SEO and PPC campaigns: Increased Visibility: SEO aims to improve organic search […]

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lead generation strategies and demand generation strategies

July 31st, 2023 :: Andy Alagappan :: B2B Marketing

Comparison between lead generation strategies and demand generation strategies To compare lead generation strategies and demand generation strategies, dive into the similarities and differences between them. Discover how these approaches overlap in certain aspects and vary in others. Explore the benefits of aligning your business with both strategies, as well as the distinct advantages each […]

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SEO For Saas Businesses

July 23rd, 2023 :: Andy Alagappan :: B2B Marketing

SaaS (Software as a Service) businesses are increasingly popular, providing customers with web-based software applications on a subscription model. However, the competition is high, and SaaS businesses must continually attract and retain customers to remain successful. One way to achieve this is through SEO (Search Engine Optimization), a process that helps businesses improve their website’s […]

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comprehensive SEO checklist

July 18th, 2023 :: Andy Alagappan :: B2B Marketing

Here is a comprehensive SEO checklist that covers various aspects of search engine optimization: 1. Keyword Research: – Identify relevant keywords and phrases related to your business or industry. – Use keyword research tools to determine search volume and competition. – Target long-tail keywords for specific and targeted traffic. 2. On-Page Optimization: – Optimize page […]

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Why Your Business Can’t Afford to Ignore Search Engine Optimization Services

July 15th, 2023 :: Andy Alagappan :: B2B Marketing

Why Your Business Can’t Afford to Ignore Search Engine Optimization Services As a business owner, you have probably heard the term “Search Engine Optimization” or SEO. You may have even considered it as part of your marketing strategy. But do you know why SEO is so important for your business? In this blog, we will […]

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