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10 Pain Points for B2B Services Founders and CEOs that can be Solved via Demand Generation and Inbound Marketing Campaigns

March 3rd, 2024 :: Andy Alagappan :: B2B Marketing

Introduction As a B2 services founder or CEO, you face numerous challenges in today’s competitive market. From acquiring new clients to ensuring customer loyalty, the pain points can often seem overwhelming. However, with the right demand generation and inbound marketing campaigns, these obstacles can be effectively solved. In this post, we will explore ten common […]

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What is Buying Intent?

March 3rd, 2024 :: Andy Alagappan :: B2B Marketing

What is Buying Intent? Buying intent refers to the likelihood or intention of a customer to make a purchase. It is the underlying motivation or desire that drives a consumer to actively seek out a product or service and eventually make a buying decision. Buying intent can be categorized into different levels, ranging from low […]

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What Are The Differences Between Earned, Owned, and Paid Media?

March 2nd, 2024 :: Andy Alagappan :: B2B Marketing

What Are The Differences Between Earned, Owned, and Paid Media? Understanding the disparities between earned, owned, and paid media is crucial for devising comprehensive digital marketing strategies that leverage the unique advantages offered by each type. Earned media refers to the exposure gained through word-of-mouth, social shares, and organic mentions, making it a valuable trust-building […]

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what important websites conversion metrics to measure?

March 2nd, 2024 :: Andy Alagappan :: B2B Marketing

what important websites conversion metrics to measure Conversion metrics are vital for understanding the effectiveness of a website and its ability to drive desired actions from visitors. Each metric, from conversion rate to bounce rate, provides valuable insights into the user experience and overall performance of a website. Why Are Conversion Metrics Important for Websites? […]

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What is Website UX Strategy?

February 25th, 2024 :: Andy Alagappan :: B2B Marketing

Are you struggling to attract and retain visitors to your website? Do you want to improve your online presence and increase conversions? Then it’s time to learn about website UX strategy. In this article, we will delve into the world of UX strategy and its importance in creating a successful and user-friendly website for you. […]

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What Are Top Of Funnel Keywords?

January 17th, 2024 :: Andy Alagappan :: B2B Marketing

Are you struggling to understand why certain keywords are converting at the top of your sales funnel? What Are Top Of Funnel Keywords? Top of funnel keywords, also known as TOFU keywords, are search terms used by individuals in the initial stage of the buying process. These keywords create awareness and attract a broad audience. […]

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How to Fix Inconsistent Inbound Leads Generation

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

How to Fix Inconsistent Inbound Leads Generation Introduction Inconsistent inbound leads generation can be a frustrating challenge for businesses. It can lead to wasted time, resources, and missed opportunities. However, with the right strategies in place, you can overcome this issue and ensure a steady flow of high-quality leads for your business. Outline Understanding the […]

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What is SEO?

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

What is SEO? Are you struggling to get your website to rank higher on search engines? If so, you’re not alone. With the growing importance of online presence, having an effective SEO strategy is crucial for businesses and individuals alike. In this article, we will delve into the basics of SEO and why it’s essential […]

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Why Is Acquisition Marketing Strategy Important?

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

Why Is Acquisition Marketing Strategy Important? Acquisition marketing strategy is crucial for businesses as it plays a significant role in attracting and converting new customers, ultimately driving growth and revenue. A well-planned strategy aims to target potential customers, raise awareness about the business, and entice them to make a purchase. This approach allows businesses to […]

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Why Demand Generation is Important for B2B Service Companies

October 26th, 2023 :: Andy Alagappan :: B2B Marketing

As a B2B service company owner, it’s vital to get the concept of demand generation and take action. Doing this will guarantee success and growth in today’s competitive market. Demand generation involves strategies to promote product/service awareness and interest with potential customers. It starts with finding the right audience, capturing their attention through different marketing […]

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