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What Are The Differences Between Earned, Owned, and Paid Media?

March 2nd, 2024 :: Andy Alagappan :: B2B Marketing

What Are The Differences Between Earned, Owned, and Paid Media? Understanding the disparities between earned, owned, and paid media is crucial for devising comprehensive digital marketing strategies that leverage the unique advantages offered by each type. Earned media refers to the exposure gained through word-of-mouth, social shares, and organic mentions, making it a valuable trust-building […]

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what important websites conversion metrics to measure?

March 2nd, 2024 :: Andy Alagappan :: B2B Marketing

what important websites conversion metrics to measure Conversion metrics are vital for understanding the effectiveness of a website and its ability to drive desired actions from visitors. Each metric, from conversion rate to bounce rate, provides valuable insights into the user experience and overall performance of a website. Why Are Conversion Metrics Important for Websites? […]

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What Are Top Of Funnel Keywords?

December 27th, 2023 :: Andy Alagappan :: B2B Marketing

Are you struggling to understand why certain keywords are converting at the top of your sales funnel? What Are Top Of Funnel Keywords? Top of funnel keywords, also known as TOFU keywords, are search terms used by individuals in the initial stage of the buying process. These keywords create awareness and attract a broad audience. […]

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What is Website UX Strategy?

December 25th, 2023 :: Andy Alagappan :: B2B Marketing

Are you struggling to attract and retain visitors to your website? Do you want to improve your online presence and increase conversions? Then it’s time to learn about website UX strategy. In this article, we will delve into the world of UX strategy and its importance in creating a successful and user-friendly website for you. […]

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How to Fix Inconsistent Inbound Leads Generation

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

How to Fix Inconsistent Inbound Leads Generation Introduction Inconsistent inbound leads generation can be a frustrating challenge for businesses. It can lead to wasted time, resources, and missed opportunities. However, with the right strategies in place, you can overcome this issue and ensure a steady flow of high-quality leads for your business. Outline Understanding the […]

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What is SEO?

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

What is SEO? Are you struggling to get your website to rank higher on search engines? If so, you’re not alone. With the growing importance of online presence, having an effective SEO strategy is crucial for businesses and individuals alike. In this article, we will delve into the basics of SEO and why it’s essential […]

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Why Is Acquisition Marketing Strategy Important?

November 23rd, 2023 :: Andy Alagappan :: B2B Marketing

Why Is Acquisition Marketing Strategy Important? Acquisition marketing strategy is crucial for businesses as it plays a significant role in attracting and converting new customers, ultimately driving growth and revenue. A well-planned strategy aims to target potential customers, raise awareness about the business, and entice them to make a purchase. This approach allows businesses to […]

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Why Demand Generation is Important for B2B Service Companies

October 26th, 2023 :: Andy Alagappan :: B2B Marketing

As a B2B service company owner, it’s vital to get the concept of demand generation and take action. Doing this will guarantee success and growth in today’s competitive market. Demand generation involves strategies to promote product/service awareness and interest with potential customers. It starts with finding the right audience, capturing their attention through different marketing […]

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Google’s core up-date

October 16th, 2023 :: Andy Alagappan :: B2B Marketing

Brief explanation of Google’s core update Google’s core update is a big alteration to the algorithms that decide search engine rankings. These updates are made to elevate the quality and relevance of search results for users. It affects a whole range of factors such as content quality, website performance, user experience and more. Website owners […]

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How can I measure the success of demand generation campaigns?

October 1st, 2023 :: Andy Alagappan :: B2B Marketing

How can I measure the success of demand generation campaigns? As a demand gen campaign manager, success is essential to business growth and revenue. But how do you measure it? Track KPIs and analyze data insights for key info on demand gen efforts. Start by understanding the objectives of demand gen campaigns. Want to increase […]

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