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Category Archives: B2B Marketing inbound marketing Industrial Marketing

What is Search Engine Optimization : Three building blocks

What is Search Engine Optimization : Three building blocks

SEO stands for ‘Search Engine Optimization’. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and Yahoo. These search engines have primary search results where web pages and other contents such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users.
In general, the earlier and more frequently the site appears in search results list, the more visitors it will receive from search engine users. As an internet marketing strategy, SEO considers how search engine works, what people search for, the actual search terms or keywords and which engines their targeted audience prefers. SEO may target different kinds of search including image search, local search, video search, academic search, industry search etc.

The main questions is how will make your content optimum for SEO. The key is the three building blocks of SEO or the three ‘C’s which are content, code and credibility.

1. Content:

Having a good, relevant content is extremely essential factor. Without the keyword loaded HTML text on all key pages it is not possible for search engine spiders to read the content. In order to show up in the top 10 search engine results, it is important to ensure your target phrases are fixed evenly throughout the page.

2. Code:
With the explosion of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is inept. The ideal solution to ensure search engines systematically index your site is, to design it to widely accepted Web standards. To round out source code optimization, ensure that every page has keyword-optimized title, META and ALT tags.

3. Credibility or page rank
The best way to do that is to acquire links from relevant industry sites that are ideally popular and are visible in search for your target terms. The more popular and relevant a site is that links to you, the higher your link credibility will be with Google.

Thus with these 3 ‘C’s, your website is more likely to increase in search engine visibility.


Outbound marketing Vs Inbound Marketing

Outbound marketing Vs Inbound Marketing

While some people feel that one can make a valid comparison between the traditional outbound method of marketing and the new inbound marketing, these two methods of marketing are actually meant to complement each other rather than be chosen against each other. Those business owners and employees who truly wish to benefit from the process of marketing as a whole have to ensure that they draw a smart balance between both these methods of marketing. While these two methods follow very different rather opposite methods of marketing, when combined to complement each other they can both prove to be very beneficial for companies which are willing to put in a balanced effort towards the progress and profitability of their company.


So if you have been thinking of which one to choose out of the two you would rather spend time in deciding on how to use both methods in a balanced way.


Benefits of Social Media Marketing : inbound Marketing

Benefits of Social Media Marketing : inbound Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or “Tweets” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media often feeds into the unearthing of new content such as news stories. Social media can also help build links that in turn support into SEO efforts. Many people all across the globe right from Houston, Texas to India perform searches at social media sites to find social media content. Most of the top entrepreneurs consider social media marketing as the next big thing!

Here is a look at some of the ways in which social media marketing can benefit your business.

1. Increased brand appreciation
Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
2. Improved brand loyalty
Brands who engage on social media channels enjoy higher loyalty from their customers.
3. More opportunities to convert
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
4. Higher conversion rates
With more opportunities to convert, conversion rates will also increase. Simply building your audience in social media can improve conversion rates on your existing traffic.
5. Higher brand influence
The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
6. Increased inbound traffic
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
7. Decreased marketing costs
If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. This in turn will automatically reduce the marketing costs
8. Better search engine ranking
If you want to rank for a given set of keywords, having a strong social media presence could be almost obligatory. This will surely increase the search engine ranking.
In this way, your business can benefit from social media marketing and establish as a brand in the business world.

path to social media marketing

What does Google Panda update mean ?

Panda 4.0 didn’t just punish, it also rewarded sites that may have been unduly affected in previous refreshes.

We did our own in-depth research with our own resources and have noticed that majority of the sites we are optimizing weren’t affected at all by this update by Google. This is how one should prevent small businesses like you being negatively affected by Panda 4.0 or future Panda updates.

• Focus on high quality web content – Do you have redundant text content on your blog? Time to clean it up! You should not be duplicating text content throughout your website or blogs.

• Avoid web site over-optimization – It may feel nice to add a keyword to every sentence, title tag, header tag and description. But that’s not going to cut it these days. Focus on quality and useful text content and readability.

• Maintain a useable website – We mean it! Your site should be easy to navigate and fast to load. Your pages should load quickly. You shouldn’t have broken images, links, or errors on the site. Google has been saying for years that usability will affect your ability to rank.

The good news is that for those who have focused on high quality, well writtenweb and blog content while keeping their audience firmly in focus, not much appears to have changed. And with Google focusing so heavily on quality content as a rank increases, it doesn’t look like it’s going to change anytime soon.

google panda  hummingbird updates

Inbound Marketing Online

Inbound marketing is a type of marketing and advertising strategy, which is mainly focused to promote or advertise a company or organization. Many companies use this strategy in order to promote themselves in the business market. The main components that the companies use in the inbound marketing strategy are eBooks, videos, podcast, e-newsletters, blogs, social media marketing, SEO and many more. This marketing strategy mostly is the content marketing strategy wherein the customers are attracted to your business website through attractive and relevant content in your business website. The benefit that the advertisers rip through the inbound marketing strategy is that they are able to bring their targeted audience closer to the brand though this method. America’s online marketing strategist David Meerman Scott said that inbound marketing strategy is more result oriented than that of the traditional way of advertisement. Though this method of marketing is complex it targets potential customers at different levels of brand or product awareness.


There is a very popular proverb that we use every day – “Sharing is caring”. One of the online marketing strategies, inbound marketing, uses this proverb for advertisement. The term inbound marketing is basically coined by Brian Halligan, the CEO and co-founder of Cambridge-based internet marketing company HubSpot. This marketing srategy is similar in concept to that of the permission marketing concept. The main platform of inbound marketing is to promote the product or service or the company through the content in the website. The inbound marketing strategy makes the promotion more relevant and attractive to the customers rather than that of being interruptive. Thanks to the right content that is placed at a right time in the right place. Five major themes of inbound marketing strategy are creation of the content, lifecycle marketing, personalization, multi-channel and integration. The inbound marketing strategy follow four marketing actions, which are attract, convert, close and delight.


What Do CMO’s See As Their Biggest Challenges?

According to a recent IBM Survey:

Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

B2B Sales cycle stats

SEO – Search Engine Optimization Fundamentals

Search engine optimization or SEO is a method of internet marketing, which is being used by many web site marketers. Through the process of SEO the visibility of a website is enhanced in the search engines, especially in the natural and unpaid search. Through the SEO process the visibility of a website is made in such a way that it receives more searches in the search engine users. There are different kinds of searches that are targeted by SEO. These searches include local search, image search, video search, academic search and many more. The major components that SEO, as an internet marketing strategy, considers are the work pattern of search engines, the keyword trends that users generally search, what generally people search, actual terms that are searched by people and most importantly the search engine that people use the most. The SEO process involves editing of the content, HTML and necessary coding that involves in increasing the relevance of the keywords. Visit this Page for > SEO services Information .

search optimization

More on Mobile Marketing

In today’s versatile world of ON Line Marketing businesses try to reach out their prospective customers through various channels. These methods have coined the term multi-channel. Reaching out to the prospective customers through multi-channel also involves advertise the business through various channels. In today’s time every single individual has mobile phones, especially the smart phones. Hence the advertisers are looking to advertise their business to the prospective customers through mobile phones. This method of marketing is called as mobile marketing. Various studies have revealed that many businesses have made a considerable amount of business through the mobile marketing process. Hence the businesses are looking forward to enhance their mobile marketing strategy so that it can fetch a good amount of business for them. Through mobile marketing the marketers reach a large number of audiences in less time and more importantly at a lesser cost compared to that of other marketing methods.

Action Points : Do you have a Mobile Smart phone enabled web site ? Do you have a Responsive Designed web site ? Do you have a Mobile App ? Call US for a FREE 30 MIN web site analysis


Why Web Site Video SEO ?

After spending money and to produce an engaging video for your web site. With a well copywriter crafted a script that was engaging and effective. The video has helped you explain your value proposition in a clear and concise manner , usually in a min long video. When producing videos always make sure you show your web address, logo, phone .The next thing to do though.Distribute it to You Tube! and social media channels .

It’s always important to distribute any video that you produce to all the major video networks including You Tube, Metacafe, Revver, AOL Video, Yahoo Video, Etc …Etc. Also, post in your niche video sites that relate to your industry. Also, make sure to tie keyword tags to the video to help with organic web site SEO. The reason is that Google indexes video separately. So, if distributed properly and tagged correctly you may have two listings within Google. One with a link to your web site and one with a link to your YouTube video (which then links to your web site). It’s not a guarantee as some keywords can be very competitive. However, it’s very useful to always get your name out there and set yourself up in a position to get indexed by Google. We always help encourage our clients to take advantage of our Video SEO Distribution packages as it’s cost effective and very useful .

Video SEO Techniques

By Andy Alagappan : Call US for a FREE 30 MIN web site analysis and Video Strategy consulting @ 281-570-5804

A Brief on Inbound Marketing

The inbound marketing is a type of marketing strategy that is adopted by many companies to promote their products, services and sometimes the company itself. In the process of inbound marketing the publicity of the company is done through e-newsletters, eBooks, whitepapers, podcasts, blogs, social media marketing and SEO.

Through these forms of the media the company tries to bring their consumers closer to the company. The benefit of inbound marketing is that the company gains more attention of the consumers by making the company easy to find and in turn draws consumers to the website. All these are possible by generating interesting content for the websites of the companies. The inbound marketing is generally defined by three phases. Those are found, convert and analyze.

Through the complex type of inbound marketing the companies try to reach out to their potential consumers at different levels of product or brand awareness.

By Andy Alagappan : Call US for a FREE 30 MIN web site analysis and Video Strategy consulting @ 281-570-5804