What’s the ROI of S E O Campaign?
The ROI of S E O varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for your services?
Let’s look at an example. 320 people search for the exact phrase “event venue Houston” every month (not to mention those who search for slight variants, like “event venues Houston” etc).
Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Houston, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines.
Relevancy helps Google to understand what your website is about so it can send the right people to your website.
If you type “shoes ” into Google, Google will sift through trillions of web pages and order them based on how trustworthy they are, and how relevant they are to “shoes .”
S E O campaign is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.
Content marketing is the cornerstone of S E O: Search engines like Google are obsessed with giving searchers what they’re looking for. When search engines find websites that provide useful information, they reward those websites by ranking them higher in search results.
The more high-quality content you write, the higher you will rank for the search terms that your customers are looking for.
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Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential.
Images are content as well, which can be easy to forget. In fact, images are an essential part of any content marketing effort. Users are also searching for visual content, so if you’re not using images as part of your SEO, you’re missing out on valuable opportunities.
Images serve many purposes for your site, such as:
Images need to be optimized just like anything else. Optimizing images isn’t much different than optimizing other types of content, and they rank similarly. The first image on the image search results page is the equivalent of the first website to come up in a standard search.
Image search has more results, however, and people view images differently. Because of this, it’s important to optimize your images to be sure they’re close to the top.
Here’s how:
Cameras use a series of letters and numbers as the default name for images. Unfortunately, this doesn’t do much to boost your SEO.
Whenever possible, rename your images with a relevant title that reflects the content, which gives a search engine an idea of what it is.
Image alt tags are metadata that help a search engine index an image. Editing alt tags not only improves your ranking, but it also boosts your SEO overall.
An ideal alt tag description is short, but filled with keywords. It should accurately describe the image for visually impaired users as well.
Your images should be as big as possible, but use as little storage space as possible, which can be done with compression. Tools like Compressor.io can be used to reduce the storage size and retain the quality of the image.
Now that we know how to optimize, let’s take a look at how to use image search to direct traffic to your website.
Stock photography has its purposes, but if you’re consistently using stock photos, it’s not going to help your site. Stock photos don’t accurately reflect your brand, and they give your site a disorganized look, which is then communicated to your visitors.
Original images, on the other hand, show your visitors that you put the extra effort into the look of your site and the overall image of your brand. Original images are also traced back to your site, which means that you’re more likely to earn backlinks when others use them for their own content. They’ll also show up earlier in the image search results, giving you an SEO boost.
If you don’t have the resources to create your own images, it’s acceptable to use stock images. However, you should be doing all you can to limit your use of stock photography and provide as many original images as you can.
Just like text content, image content has a primary keyword that’s included in the file name and alt tag. You should still be using related image keywords, however, to give your strategy more variety and to target searchers who want to find your image but may not be using the proper keyword.
This may seem like extra work, but you’d be surprised at how different the images can be between similar keywords. When you cast a wide net with related keywords, you’re reaching a much larger audience.
If you need some assistance in coming up with related keywords, just look at the image keyword suggestions at the top of an image search results page. This will give you an idea of what others are searching, which you can use as part of your own strategy.
Relevant images are images that are directly related to the topic. While this may seem clear, it’s not always the case. Many people use images that are unrelated to their topic to enhance their posts, which directs unrelated traffic to your site.
For example, you may use a pop culture reference that relates to one section of a blog post. Because of this, anyone searching for that pop culture reference will find themselves on your blog post, when they were actually looking for entertainment. When they discover the actual purpose of your site, they’re likely to bounce.
Infographics are an excellent way to boost your SEO and create custom imagery that is easy for your readers to digest. They drive thousands of visitors to your site and help you establish yourself as an authority as well.
Not every bit of content needs an infographic, but they can help with content that is research intensive or contains a lot of data. By putting it in a quick, clear infographic format, you’re allowing your readers to quickly skim the information to get the answers they need.
Watermarking is common with artists and photographers, but not so much for business owners who create their own custom images. Watermarking can be used to copyright your images, which is always a good thing, but it has another purpose — traffic.
Watermarking your images tells people where the image came from using a link, so it gives you credit and tells viewers where to go to find similar content. This is a good way to get traffic to your site and social pages, no matter where the image is shared.
Image SEO is powerful, but few marketers are using it to their advantage. Keywords and meta descriptions are important, but images can give you that extra edge over the competition.
People always need images for their own posts or videos, so driving traffic from optimized images is quick and easy. If you put some effort into optimizing your images and combining them with your other SEO tactics, you should see an increase in rankings in no time.
Meta description: Find out how to use image search to boost your SEO and drive more relevant traffic to your website for better leads and more profitability.
What is Search Engine Optimization : Three building blocks
SEO stands for ‘Search Engine Optimization’. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and Yahoo. These search engines have primary search results where web pages and other contents such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users.
In general, the earlier and more frequently the site appears in search results list, the more visitors it will receive from search engine users. As an internet marketing strategy, SEO considers how search engine works, what people search for, the actual search terms or keywords and which engines their targeted audience prefers. SEO may target different kinds of search including image search, local search, video search, academic search, industry search etc.
The main questions is how will make your content optimum for SEO. The key is the three building blocks of SEO or the three ‘C’s which are content, code and credibility.
1. Content:
Having a good, relevant content is extremely essential factor. Without the keyword loaded HTML text on all key pages it is not possible for search engine spiders to read the content. In order to show up in the top 10 search engine results, it is important to ensure your target phrases are fixed evenly throughout the page.
2. Code:
With the explosion of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is inept. The ideal solution to ensure search engines systematically index your site is, to design it to widely accepted Web standards. To round out source code optimization, ensure that every page has keyword-optimized title, META and ALT tags.
3. Credibility or page rank
The best way to do that is to acquire links from relevant industry sites that are ideally popular and are visible in search for your target terms. The more popular and relevant a site is that links to you, the higher your link credibility will be with Google.
Thus with these 3 ‘C’s, your website is more likely to increase in search engine visibility.
Outbound marketing Vs Inbound Marketing
While some people feel that one can make a valid comparison between the traditional outbound method of marketing and the new inbound marketing, these two methods of marketing are actually meant to complement each other rather than be chosen against each other. Those business owners and employees who truly wish to benefit from the process of marketing as a whole have to ensure that they draw a smart balance between both these methods of marketing. While these two methods follow very different rather opposite methods of marketing, when combined to complement each other they can both prove to be very beneficial for companies which are willing to put in a balanced effort towards the progress and profitability of their company.
So if you have been thinking of which one to choose out of the two you would rather spend time in deciding on how to use both methods in a balanced way.
Benefits of Social Media Marketing : inbound Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or “Tweets” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media often feeds into the unearthing of new content such as news stories. Social media can also help build links that in turn support into SEO efforts. Many people all across the globe right from Houston, Texas to India perform searches at social media sites to find social media content. Most of the top entrepreneurs consider social media marketing as the next big thing!
Here is a look at some of the ways in which social media marketing can benefit your business.
1. Increased brand appreciation
Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
2. Improved brand loyalty
Brands who engage on social media channels enjoy higher loyalty from their customers.
3. More opportunities to convert
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
4. Higher conversion rates
With more opportunities to convert, conversion rates will also increase. Simply building your audience in social media can improve conversion rates on your existing traffic.
5. Higher brand influence
The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
6. Increased inbound traffic
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
7. Decreased marketing costs
If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. This in turn will automatically reduce the marketing costs
8. Better search engine ranking
If you want to rank for a given set of keywords, having a strong social media presence could be almost obligatory. This will surely increase the search engine ranking.
In this way, your business can benefit from social media marketing and establish as a brand in the business world.
Panda 4.0 didn’t just punish, it also rewarded sites that may have been unduly affected in previous refreshes.
We did our own in-depth research with our own resources and have noticed that majority of the sites we are optimizing weren’t affected at all by this update by Google. This is how one should prevent small businesses like you being negatively affected by Panda 4.0 or future Panda updates.
• Focus on high quality web content – Do you have redundant text content on your blog? Time to clean it up! You should not be duplicating text content throughout your website or blogs.
• Avoid web site over-optimization – It may feel nice to add a keyword to every sentence, title tag, header tag and description. But that’s not going to cut it these days. Focus on quality and useful text content and readability.
• Maintain a useable website – We mean it! Your site should be easy to navigate and fast to load. Your pages should load quickly. You shouldn’t have broken images, links, or errors on the site. Google has been saying for years that usability will affect your ability to rank.
The good news is that for those who have focused on high quality, well writtenweb and blog content while keeping their audience firmly in focus, not much appears to have changed. And with Google focusing so heavily on quality content as a rank increases, it doesn’t look like it’s going to change anytime soon.
Inbound marketing is a type of marketing and advertising strategy, which is mainly focused to promote or advertise a company or organization. Many companies use this strategy in order to promote themselves in the business market. The main components that the companies use in the inbound marketing strategy are eBooks, videos, podcast, e-newsletters, blogs, social media marketing, SEO and many more. This marketing strategy mostly is the content marketing strategy wherein the customers are attracted to your business website through attractive and relevant content in your business website. The benefit that the advertisers rip through the inbound marketing strategy is that they are able to bring their targeted audience closer to the brand though this method. America’s online marketing strategist David Meerman Scott said that inbound marketing strategy is more result oriented than that of the traditional way of advertisement. Though this method of marketing is complex it targets potential customers at different levels of brand or product awareness.
There is a very popular proverb that we use every day – “Sharing is caring”. One of the online marketing strategies, inbound marketing, uses this proverb for advertisement. The term inbound marketing is basically coined by Brian Halligan, the CEO and co-founder of Cambridge-based internet marketing company HubSpot. This marketing srategy is similar in concept to that of the permission marketing concept. The main platform of inbound marketing is to promote the product or service or the company through the content in the website. The inbound marketing strategy makes the promotion more relevant and attractive to the customers rather than that of being interruptive. Thanks to the right content that is placed at a right time in the right place. Five major themes of inbound marketing strategy are creation of the content, lifecycle marketing, personalization, multi-channel and integration. The inbound marketing strategy follow four marketing actions, which are attract, convert, close and delight.
According to a recent IBM Survey:
• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed
• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness
Search engine optimization or SEO is a method of internet marketing, which is being used by many web site marketers. Through the process of SEO the visibility of a website is enhanced in the search engines, especially in the natural and unpaid search. Through the SEO process the visibility of a website is made in such a way that it receives more searches in the search engine users. There are different kinds of searches that are targeted by SEO. These searches include local search, image search, video search, academic search and many more. The major components that SEO, as an internet marketing strategy, considers are the work pattern of search engines, the keyword trends that users generally search, what generally people search, actual terms that are searched by people and most importantly the search engine that people use the most. The SEO process involves editing of the content, HTML and necessary coding that involves in increasing the relevance of the keywords. Visit this Page for > SEO services Information .
