How SEO Brought 67% More Qualified Leads to a B2B Tech Company in Just 6 Months
“We stopped chasing traffic. We started attracting decision-makers.”
When a mid-sized B2B SaaS company approached us, their site was getting traffic but not the kind that converts.
Here’s how a focused SEO strategy transformed their lead pipeline and built long-term trust.
Goals
Improve quality of inbound leads
Target high-intent decision-makers
Position the brand as an industry authority
Phase 1 Visibility & Awareness
We began by identifying niche keywords that mattered to actual B2B buyers.
5X increase in search impressions for buyer keywords
Secured featured snippets in 7 competitive queries
Ranked #1 for 3 product-focused key terms
63% growth in branded search volume
Earned links from 4 major industry sites
Phase 2 Lead Generation
Next, we optimized content formats that drive serious business interest not casual browsing.
47% of new leads came from gated SEO content
3X more lead-to-opportunity conversions
Organic demo requests increased by 2.4X
Time-to-convert shortened by 22%
Cost-per-lead dropped by 36%
Phase 3: Brand Authority
We built a library of resources that positioned the company as a trusted expert.
Published 12 whitepapers—6 got quoted by industry blogs
Hosted 5 webinars—average attendance grew by 58%
Domain authority jumped from 22 → 41
Created content that spoke to each buyer persona
86% of new clients said content influenced their decision
Content that Converts
Impulse buying doesn’t exist in B2B. So, we shifted toward decision-stage content.
Rolled out 3 eBooks—2,300+ downloads in 3 months
Created detailed case studies for every vertical
Aligned blogs with long-tail “problem” search terms
SEO-led webinar titles boosted signups 2X
Moved from feature pages to solution-based pages
Results that Mattered
It wasn’t just more traffic—it was the right traffic.
91% of visitors matched the ICP
SEO drove 67% of marketing-qualified leads
Bounce rate dropped by 41% on core pages
Avg. time on site increased to 3 mins+
Organic leads closed at 2.9X the average deal size
B2B SEO isn’t about traffic it’s about trust and timing.
If you deliver the right content at the right moment, your website becomes your best sales rep.
Want a strategy like this? Let’s chat.