The inbound marketing is a type of marketing strategy that is adopted by many companies to promote their products, services and sometimes the company itself. In the process of inbound marketing the publicity of the company is done through e-newsletters, eBooks, whitepapers, podcasts, blogs, social media marketing and SEO.

Through these forms of the media the company tries to bring their consumers closer to the company. The benefit of inbound marketing is that the company gains more attention of the consumers by making the company easy to find and in turn draws consumers to the website. All these are possible by generating interesting content for the websites of the companies. The inbound marketing is generally defined by three phases. Those are found, convert and analyze.

Through the complex type of inbound marketing the companies try to reach out to their potential consumers at different levels of product or brand awareness.

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