Demand generation is the process of creating interest in a product or service through marketing activities in omni channels.
It involves using various tactics, such as content creation, email campaigns, SEO + PPC Campaigns, webinars, and more to build brand awareness about the company’s offerings and attract potential customers.
The goal is to drive conversions from leads into paying customers.
Here are some steps that can be taken to implement a demand-generation strategy:
1) Identify target audience – Before you start any demand generation activity it’s important to have an understanding of who your target audience is. Researching your customer base will help you determine their needs so that you can create messaging that resonates with them.
2) Develop compelling content – Once you know who your target audience is, develop content pieces (like blog posts, eBooks or whitepapers) that will appeal to them. Content should be tailored to the interests and needs of the reader while also showcasing why they should choose your business over others in the industry.
3) Utilize digital channels – Take advantage of digital channels such as social media platforms like LinkedIn or Twitter for promoting your content pieces and engaging with potential customers directly. Additionally use search engine optimization techniques on all website pages so users can easily find what they are looking for when searching online for related topics or products/services offered by your business..
4) Measure results – Tracking metrics like page views, time spent on page/site visits etc., will give insight into how effective different strategies have been in generating demand among prospective customers. This data will allow businesses to adjust their approach accordingly if needed in order to maximize ROI from their efforts going forward.
Andy Alagappan 832.677.4620, Data-driven inbound marketing (epromotionz.lpages.co)