How to Measure and Increase Brand Visibility

How to Measure and Increase Brand Visibility: A Comprehensive Guide

In today’s competitive marketplace, brand visibility plays a crucial role in attracting and retaining customers. However, measuring and increasing brand awareness can be a complex task for many businesses. This comprehensive guide will provide you with valuable insights and strategies to effectively measure and enhance your brand’s visibility. By implementing these tactics, you can optimize your marketing efforts and drive meaningful results.

Section 1: Introduction to Brand Visibility Measurement

In the digital age, tracking the impact of your brand visibility is essential for success. By understanding the metrics that matter, you can gain valuable insights into the effectiveness of your marketing campaigns. Here are some key metrics to consider:

Traffic: Tracking Your Website’s Impact
One of the fundamental metrics to measure brand visibility is website traffic. By analyzing the overall impact of your campaigns on website traffic, you can determine the level of awareness your brand is generating. This includes both direct traffic and net-new traffic, which represents the number of new visitors to your site within a specific timeframe.

However, solely relying on direct traffic numbers may not provide a complete understanding of the factors contributing to these trends. To gain deeper insights, it is important to explore additional metrics.

Branded Search Volume: A Direct Indicator of Awareness

Monitoring branded search volume is an effective way to measure brand awareness. When people search for your brand or product directly instead of typing the URL, it indicates that they are aware of your brand. By tracking the number of organic branded searches leading to your website, you can gauge the level of brand recognition among your target audience.

While branded search volume provides valuable insights, it is crucial to consider it in conjunction with other metrics from social media and your website. This holistic approach will provide a more comprehensive assessment of your brand’s visibility.

Mentions: Tracking the Buzz Around Your Brand

Mentions of your brand, product, or services in the news, on social media, and in industry publications are important indicators of brand awareness. By tracking these mentions, you can gauge the level of engagement and interest surrounding your brand. Additionally, monitoring the sentiment of these mentions (positive, negative, or neutral) can provide valuable insights into how people perceive your brand.
While tracking mentions is vital, it is essential to connect these metrics to your desired outcomes. This will help you understand if your campaigns are effectively driving the desired results.

Video Metrics: Leveraging the Power of Visual Content

Video has become an integral part of brand awareness campaigns. By analyzing video metrics such as view duration, shares, comments, and click-through rates, you can assess the effectiveness of your video content in capturing and retaining audience attention. Video engagement metrics provide valuable insights into the resonance of your message and help you optimize future campaigns.

It is important to remember that video metrics are just one aspect of your overall campaign. While they provide valuable insights, it is essential to consider them alongside other metrics to obtain a comprehensive understanding of your brand’s visibility.

Overall Revenue/Leads Increase: The Bottom Line

Ultimately, the success of your brand awareness efforts can be measured by the impact on overall revenue and leads. These high-level metrics allow you to evaluate the effectiveness of your marketing tactics and communicate effectively with stakeholders across different departments. Aligning everyone’s understanding of the important metrics can help create a clear picture of the necessary actions.

However, it is important to note that relying solely on revenue and lead metrics may not provide a complete understanding of the factors contributing to your brand’s visibility. Drilling deeper into more specific metrics will help you gain a more comprehensive understanding.

Social Media Engagement: Harnessing the Power of Conversations
Social media has become a significant platform for brand visibility and customer engagement. By monitoring metrics such as likes, comments, shares, retweets, and video views, you can gain insights into how people are engaging with your brand online. Social media engagement metrics allow you to gauge the level of brand awareness and the impact of your campaigns on your target audience.

While social media engagement provides valuable insights into audience interactions, it is crucial to connect these metrics to subsequent actions and conversions. This will help you validate the effectiveness of your campaigns in driving desired outcomes.

Full-Funnel Attribution: Understanding the Customer Journey

Tracking your customers’ entire journey and the steps they take along the way is essential for understanding the impact of your brand awareness efforts. Full-funnel attribution allows you to identify which channels and campaigns are contributing to your success, even if they do not lead to immediate conversions. By gaining insights into the top conversion paths across different channels, you can allocate your marketing budget more effectively.
While implementing a full-funnel attribution model may seem daunting, the insights it provides are invaluable for optimizing brand awareness campaigns. Understanding the customer journey from start to finish empowers you to make data-driven decisions and improve campaign performance.

Section 2: Strategies to Increase Brand Visibility

Now that we have explored how to measure brand visibility, let’s delve into strategies to increase it. By implementing these tactics, you can enhance your brand’s presence and attract a larger audience.

Content Marketing: Creating Valuable and Shareable Content

Content marketing is an effective strategy for increasing brand visibility. By creating valuable and shareable content, you can position your brand as a thought leader and engage with your target audience. Develop a content strategy that aligns with your brand’s values and resonates with your audience’s needs and interests. Consistently producing high-quality content will help establish your brand’s authority and attract a larger audience.
Social Media Marketing: Engaging with Your Target Audience

Social media platforms provide an excellent opportunity to engage with your target audience and increase brand visibility. Develop a social media marketing strategy that aligns with your brand’s tone and objectives. Regularly share relevant content, respond to comments and messages, and actively participate in conversations related to your industry. By fostering meaningful connections and interactions, you can expand your brand’s reach and elevate its visibility.

Influencer Marketing: Leveraging the Power of Influencers
Collaborating with influencers who align with your brand values and target audience can significantly increase brand visibility. Identify influencers who have a strong presence in your industry and possess the ability to reach your target audience effectively. Partnering with influencers can help you tap into their established networks and gain exposure to new audiences. Ensure that influencer collaborations are authentic and aligned with your brand’s messaging to maximize the impact on brand visibility.

Search Engine Optimization (SEO): Optimizing Your Online Presence
Implementing effective SEO strategies is crucial for increasing brand visibility in search engine results. Conduct keyword research to identify relevant search terms and incorporate them organically into your website content, meta tags, and headings. Optimize your website’s loading speed, mobile responsiveness, and user experience to improve search engine rankings. By consistently optimizing your online presence, you can enhance your brand’s visibility and attract organic traffic.

Paid Advertising: Amplifying Your Reach
Paid advertising, such as search engine marketing (SEM) and social media advertising, can significantly enhance your brand’s visibility. Develop targeted ad campaigns that align with your brand’s messaging and objectives. Leverage the targeting capabilities of these platforms to reach your desired audience effectively. Regularly monitor and optimize your paid advertising campaigns to maximize their impact on brand visibility.

Public Relations (PR): Building Credibility and Trust
Public relations play a vital role in increasing brand visibility. Develop relationships with journalists, bloggers, and influencers in your industry to secure media coverage and mentions. Publish press releases and media kits to share news and updates about your brand. Engage in thought leadership opportunities, such as speaking at industry conferences or contributing guest articles to reputable publications. By building credibility and trust through PR efforts, you can elevate your brand’s visibility and attract a wider audience.

Community Engagement: Connecting with Your Target Audience

Engaging with your target audience on a community level can significantly increase brand visibility. Participate in relevant industry forums, online communities, and social media groups. Provide valuable insights, answer questions, and contribute to discussions related to your industry. By actively engaging with your target audience, you can establish your brand as a trusted resource and increase its visibility.

Event Marketing: Showcasing Your Brand
Hosting or participating in industry events provides an excellent opportunity to increase brand visibility. Sponsor relevant conferences, trade shows, or webinars to gain exposure to a larger audience. Develop engaging presentations or workshops that showcase your brand’s expertise. Network with industry professionals and exchange business cards to expand your brand’s reach. By actively participating in events, you can enhance your brand’s visibility and establish meaningful connections.

Brand Partnerships: Collaborating for Mutual Benefit

Collaborating with complementary brands can significantly increase your brand’s visibility. Identify brands that share your target audience and values and explore partnership opportunities. Jointly develop campaigns or initiatives that amplify both brands’ reach and visibility. By leveraging each other’s networks and resources, you can attract new audiences and enhance brand visibility.

Customer Referral Programs: Harnessing the Power of Advocacy
Implementing customer referral programs can drive word-of-mouth marketing and increase brand visibility. Encourage your satisfied customers to refer their friends and colleagues to your brand. Offer incentives, such as discounts or exclusive perks, to incentivize referrals. By harnessing the power of advocacy, you can expand your brand’s reach and attract new customers.

Conclusion: Unlocking Brand Visibility Potential

Measuring and increasing brand visibility is a multi-faceted process that requires a strategic approach. By tracking key metrics and implementing effective strategies, you can optimize your brand’s visibility and attract a larger audience. Remember to continually analyze and refine your tactics to stay ahead in the ever-evolving marketplace. By unlocking your brand’s visibility potential, you can drive meaningful results and establish a strong presence in your industry.
Implement the strategies outlined in this guide to measure and increase your brand’s visibility effectively. By adopting a data-driven and customer-centric approach, you can position your brand as a market leader and drive sustainable growth. Invest in brand awareness, and the rewards will follow.
Now, it’s time to put these insights into action and elevate your brand’s visibility to new heights!

Andy Alagappan 832.677.4620, Data-driven inbound marketing (epromotionz.lpages.co)

Four types of search intent

Four common types of search intent

The online search world is massive and ever-changing. Knowing the reasons behind users’ searches is vital for businesses to reach their target audience well. Here, we’ll explore four common types of search intent plus give examples and an implementation guide.

Let’s say you manage a bakery and want to promote your new cupcake line. By spotting the different types of search intent, you can adjust your content and advertising strategies. Let’s take a look at these intents in detail.

First, there’s informational intent. Users with this intent are searching for answers or information. They might search “how to frost a cupcake” or “top cupcake flavors”. To use this intent, create blog posts or videos with tips and tricks about cupcakes.

Second, there’s transactional intent. This is when users are ready to buy something or take a specific action. They may search “buy cupcakes online” or “cupcake delivery near me”. To capture these leads, have an easy-to-use online ordering system and optimize your website for local searches.

Third, there’s navigational intent. Users with this intent are trying to find a website or page. It could be searching for your bakery’s name or location. Make sure your website is well-optimized with HTML tags and clear navigation menus so users can find what they’re looking for.

Fourth, there’s commercial investigation intent. People with this intent are comparing products or services before deciding. They might search “best cupcakes in town” or “cupcake reviews”. To capture this intent, show testimonials, customer reviews, and highlight unique selling points on your website and social media.

As a business owner, understanding search intent lets you adjust your marketing efforts. By using strategies that match user intentions, you can increase visibility, attract the right people, and drive more conversions.

Don’t skip optimizing your online presence based on search intent. Start implementing these strategies now and see the power of targeted marketing. Stay ahead of the competition and get the attention of cupcake fans searching for their next treat.

Understand the different types of search intent – informational, navigational, transactional, and commercial – to boost your ability to reach your target audience. It’s essential for businesses to recognize these types & adjust their strategies.

Informational search? People searching for answers. E.g. they need to know “how to change a tire”. Providing detailed, informative content will draw users in.

Navigational search? They want to find a certain website or page. For instance, they need to access the “Facebook login page”. Optimize your website for such keywords to appear in search results.

Transactional search? This means people are ready to take action, e.g. they want to “buy Nikon D850 camera”. Relevant key words & optimized product pages increase the chances of converting these searches.

Commercial search? Here users are researching before deciding. They may search for “best laptop 2021” to make an informed choice. Create content that fits this intent & position yourself as a trusted authority.

These four search intent types are key to success in the digital world. Align marketing efforts with user intent & optimize key words, page content, & user experience. This will help you to make your business visible online, get targeted traffic, & achieve conversion goals.

Did you know? 70-80% of users ignore paid search results & focus solely on organic search results.

Regular blog posts can be highly valuable

Regular blog posts can be highly valuable for businesses in terms of both importance and business benefits. Here are some key points to understand:

Establishing Thought Leadership: Regular blog posts provide a platform for businesses to share their expertise, insights, and industry knowledge. By consistently publishing high-quality content, businesses can establish themselves as thought leaders in their respective fields. This enhances their credibility and reputation among customers, peers, and industry professionals.

Increasing Website Traffic: Blogs are an effective tool for driving traffic to a company’s website. When businesses consistently publish valuable content, it attracts readers and encourages them to visit the website for more information. With proper optimization and promotion, blog posts can also improve search engine rankings, leading to increased organic traffic.

Boosting Search Engine Optimization (SEO): Search engines value fresh and relevant content. By regularly updating a blog, businesses can keep their websites active and signal to search engines that their site is regularly maintained. Blog posts also provide opportunities to target specific keywords, incorporate internal and external links, and engage in other SEO strategies, thereby improving the overall visibility and ranking of the website.

Engaging with the Audience: Blogs facilitate direct communication and engagement with the target audience. Through comments, social media shares, and feedback, businesses can interact with readers, gain valuable insights, and build a community around their brand. This engagement fosters customer loyalty, encourages repeat visits, and increases the likelihood of conversions.

Generating Leads and Conversions: Blogs are a powerful tool for lead generation. By creating valuable content and including relevant calls-to-action (CTAs) within blog posts, businesses can convert readers into leads. CTAs can prompt readers to subscribe to newsletters, download resources, request product demonstrations, or make purchases. Regular blog posts keep the audience engaged and nurtures potential customers through the sales funnel.

Showcasing Products or Services: Blog posts provide businesses with a platform to showcase their products or services in a more informative and engaging way. By creating content that highlights the benefits, use cases, and success stories related to their offerings, businesses can effectively demonstrate their value proposition and influence purchasing decisions.

Building Brand Awareness: Consistent blogging helps build brand awareness by increasing the visibility of the business and its offerings. When businesses share their expertise, insights, and unique perspectives through blog posts, they establish their brand identity and differentiate themselves from competitors. Over time, this helps in creating brand recognition and recall among the target audience.

Supporting Social Media Strategy: Blogs serve as a valuable source of content for social media platforms. Each blog post can be shared across various social media channels, driving traffic back to the website and expanding the reach of the content. This synergy between blogs and social media strengthens the overall online presence and marketing efforts of the business.

In summary, regular blog posts are crucial for businesses as they establish thought leadership, increase website traffic, boost SEO, engage with the audience, generate leads, showcase products/services, build brand awareness, and support social media strategies. These benefits collectively contribute to business growth, customer acquisition, and brand positioning in the market.

Brand Visibility vs Brand Awareness vs Brand Perception

Brand Visibility, Brand Awareness, and Brand Perception are all important aspects of a brand’s identity and its relationship with consumers. While they are related, they each represent distinct concepts. Let’s explore them individually:

Brand Visibility: Brand visibility refers to the extent to which a brand is exposed to the target audience or the general public. It is about ensuring that a brand is easily noticeable and recognizable in the marketplace. Brand visibility can be achieved through various marketing and advertising strategies, such as digital marketing campaigns, social media presence, traditional advertising channels, sponsorships, events, and product placements. The goal of brand visibility is to increase the brand’s exposure and reach, allowing it to capture the attention of potential customers.

Brand Awareness: Brand awareness goes beyond brand visibility. It represents the level of recognition and familiarity that consumers have with a particular brand. It reflects how well consumers can identify a brand and its products or services when they encounter them. Brand awareness can be measured through various metrics, such as aided and unaided brand recall, brand recognition, and brand associations. Building brand awareness requires consistent and targeted marketing efforts to establish a brand’s presence in the minds of consumers and differentiate it from competitors.

Brand Perception: Brand perception refers to the subjective opinions, beliefs, and attitudes that consumers hold about a brand. It is influenced by consumers’ experiences, interactions, and overall impression of the brand. Brand perception encompasses factors such as brand reputation, perceived quality, trustworthiness, brand personality, and emotional connections. Positive brand perception can lead to increased customer loyalty, advocacy, and positive word-of-mouth. It can be shaped through branding strategies, product/service quality, customer service, and public relations efforts.

While brand visibility, brand awareness, and brand perception are distinct concepts, they are interconnected. Increased brand visibility can contribute to higher brand awareness by exposing more people to the brand. Enhanced brand awareness, in turn, can positively influence brand perception by establishing familiarity and credibility. Brand perception, however, is shaped not only by visibility and awareness but also by consumers’ experiences and interactions with the brand.

Successful brand management involves a comprehensive approach that considers all three aspects and strives to create a positive brand image in the minds of consumers.

Regenerate response

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Introduction to Omnichannel Marketing

Omnichannel Marketing is about creating a seamless and consistent customer experience across all channels and devices. By enabling customers to engage with your brand at any point in their journey, you can provide them with relevant information, personalized offers, and a sense of familiarity. This results in improved customer loyalty, increased sales, and better overall business performance.

Adopting an Omnichannel Marketing strategy requires businesses to break down silos between various departments, integrate data from different sources, and invest in technology that supports cross-channel communication. It also involves understanding the behavior of today’s connected consumers who expect a high level of convenience and flexibility when interacting with brands.

In contrast to multi-channel marketing which involves using multiple channels to interact with customers without integration between them, Omnichannel Marketing provides customers with a cohesive brand experience irrespective of the channel they choose for engagement.

A major coffee retail chain adopted omnichannel marketing by integrating its mobile app with its loyalty program. The company was able to send personalized offers via push notifications based on customer purchases both online and in-store. This integrated approach resulted in higher customer satisfaction levels and a revenue increase of 15%.

Omnichannel marketing: when your customers can’t escape your brand, even if they wanted to.

Benefits of Omnichannel Marketing
To fully understand how to improve your marketing strategy, you need to consider omnichannel marketing with its different aspects. In order to achieve this, you need to first understand the Benefits of Omnichannel Marketing and how it can help your business. By implementing this approach, you can increase customer engagement, improve customer experience, generate higher revenue, and enhance brand loyalty.

Increased Customer Engagement
To effectively engage customers, businesses must leverage the benefits of omnichannel marketing. By providing a seamless customer experience across various touchpoints, businesses can increase customer engagement. Omnichannel marketing connects with customers on their preferred platforms, whether in-store or online, resulting in increased satisfaction and loyalty.

This approach allows businesses to gather valuable data about their customers’ behavior and preferences. With this information, they can tailor their messaging and offers to better meet their audience’s needs. Furthermore, personalizing communications makes customers feel valued and appreciated, ultimately encouraging long-term relationships.

In today’s digital age, mobile devices are ubiquitous. Optimizing a business’s website for mobile devices and leveraging mobile apps can provide new ways to engage with audiences. Offering convenient mobile payment options is also an effective way to foster engagement among younger generations who value speed and convenience.

Employing chatbots or artificial intelligence (AI) technology helps streamline communication between businesses and customers by providing 24/7 support for frequently asked questions while freeing up staff time. Additionally, using social media channels to interact with audiences offers another opportunity to boost engagement by responding quickly to inquiries or complaints.

Overall, an omnichannel marketing strategy enhances customer connection through personalized experiences. This approach results in greater engagement leading to increased sales opportunities and brand loyalty for the long term.

How to Get More Targeted Traffic to Your Website

1. Optimize Your Website for SEO: Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This will help you get more targeted traffic from people who are searching for specific keywords related to your industry or niche. Make sure you use relevant keywords throughout your content, optimize images and videos, create quality backlinks, and keep an up-to-date blog with fresh content.

2. Use Social Media Platforms: Social media platforms such as Facebook, Twitter, Instagram, LinkedIn can be great sources of targeted traffic if used correctly. Share informative content that resonates with your target audience and engage regularly with users through comments and messages. Promote special offers or discounts on social media to encourage followers to visit your website for a chance at exclusive deals!

3. Utilize Pay Per Click Advertising: Pay per click (PPC) advertising is one of the fastest ways to drive targeted traffic to your site quickly and efficiently without having to wait weeks or months for organic SEO efforts to take effect. By using PPC ads on popular search engines like Google AdWords or Bing Ads you can target customers based on their location, interests or other criteria which allows you maximize ROI by targeting only those potential customers most likely interested in what you have offer!
4. Leverage Influencers & Partnerships: Working with influencers who already have a large following is a great way for businesses looking to gain more visibility online while also reaching out directly into their target audiences’ personal networks – increasing brand awareness exponentially!

Additionally partnering up with other businesses within similar industries can also prove beneficial as it allows you access each other’s customer bases creating twice the exposure than going solo would provide!

What is Search Engine Optimization : Three building blocks

What is Search Engine Optimization : Three building blocks

SEO stands for ‘Search Engine Optimization’. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and Yahoo. These search engines have primary search results where web pages and other contents such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users.
In general, the earlier and more frequently the site appears in search results list, the more visitors it will receive from search engine users. As an internet marketing strategy, SEO considers how search engine works, what people search for, the actual search terms or keywords and which engines their targeted audience prefers. SEO may target different kinds of search including image search, local search, video search, academic search, industry search etc.

The main questions is how will make your content optimum for SEO. The key is the three building blocks of SEO or the three ‘C’s which are content, code and credibility.

1. Content:
Having a good, relevant content is extremely essential factor. Without the keyword loaded HTML text on all key pages it is not possible for search engine spiders to read the content. In order to show up in the top 10 search engine results, it is important to ensure your target phrases are fixed evenly throughout the page.

2. Code:
With the explosion of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is inept. The ideal solution to ensure search engines systematically index your site is, to design it to widely accepted Web standards. To round out source code optimization, ensure that every page has keyword-optimized title, META and ALT tags.

3. Credibility or page rank
The best way to do that is to acquire links from relevant industry sites that are ideally popular and are visible in search for your target terms. The more popular and relevant a site is that links to you, the higher your link credibility will be with Google.

Thus with these 3 ‘C’s, your website is more likely to increase in search engine visibility.

Outbound marketing Vs Inbound Marketing

Outbound marketing Vs Inbound Marketing

While some people feel that one can make a valid comparison between the traditional outbound method of marketing and the new inbound marketing, these two methods of marketing are actually meant to complement each other rather than be chosen against each other. Those business owners and employees who truly wish to benefit from the process of marketing as a whole have to ensure that they draw a smart balance between both these methods of marketing. While these two methods follow very different rather opposite methods of marketing, when combined to complement each other they can both prove to be very beneficial for companies which are willing to put in a balanced effort towards the progress and profitability of their company.

So if you have been thinking of which one to choose out of the two you would rather spend time in deciding on how to use both methods in a balanced way.

Benefits of Social Media Marketing : inbound Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or “Tweets” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media often feeds into the unearthing of new content such as news stories. Social media can also help build links that in turn support into SEO efforts. Many people all across the globe right from Houston, Texas to India perform searches at social media sites to find social media content. Most of the top entrepreneurs consider social media marketing as the next big thing!

Here is a look at some of the ways in which social media marketing can benefit your business.

1. Increased brand appreciation
Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
2. Improved brand loyalty
Brands who engage on social media channels enjoy higher loyalty from their customers.
3. More opportunities to convert
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
4. Higher conversion rates
With more opportunities to convert, conversion rates will also increase. Simply building your audience in social media can improve conversion rates on your existing traffic.
5. Higher brand influence
The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
6. Increased inbound traffic
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
7. Decreased marketing costs
If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. This in turn will automatically reduce the marketing costs
8. Better search engine ranking
If you want to rank for a given set of keywords, having a strong social media presence could be almost obligatory. This will surely increase the search engine ranking.
In this way, your business can benefit from social media marketing and establish as a brand in the business world.

What does Google Panda update mean ?

Panda 4.0 didn’t just punish, it also rewarded sites that may have been unduly affected in previous refreshes.

We did our own in-depth research with our own resources and have noticed that majority of the sites we are optimizing weren’t affected at all by this update by Google. This is how one should prevent small businesses like you being negatively affected by Panda 4.0 or future Panda updates.

• Focus on high quality web content – Do you have redundant text content on your blog? Time to clean it up! You should not be duplicating text content throughout your website or blogs.

• Avoid web site over-optimization – It may feel nice to add a keyword to every sentence, title tag, header tag and description. But that’s not going to cut it these days. Focus on quality and useful text content and readability.

• Maintain a useable website – We mean it! Your site should be easy to navigate and fast to load. Your pages should load quickly. You shouldn’t have broken images, links, or errors on the site. Google has been saying for years that usability will affect your ability to rank.

The good news is that for those who have focused on high quality, well writtenweb and blog content while keeping their audience firmly in focus, not much appears to have changed. And with Google focusing so heavily on quality content as a rank increases, it doesn’t look like it’s going to change anytime soon.