Tag Archives: Inbound marketing

What Do CMO’s See As Their Biggest Challenges?

According to a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed
• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

B2B Sales cycle stats

A Brief on Inbound Marketing

The inbound marketing is a type of marketing strategy that is adopted by many companies to promote their products, services and sometimes the company itself. In the process of inbound marketing the publicity of the company is done through e-newsletters, eBooks, whitepapers, podcasts, blogs, social media marketing and SEO.

Through these forms of the media the company tries to bring their consumers closer to the company. The benefit of inbound marketing is that the company gains more attention of the consumers by making the company easy to find and in turn draws consumers to the website. All these are possible by generating interesting content for the websites of the companies. The inbound marketing is generally defined by three phases. Those are found, convert and analyze.

Through the complex type of inbound marketing the companies try to reach out to their potential consumers at different levels of product or brand awareness.

By Andy Alagappan : Call US for a FREE 30 MIN web site analysis and Video Strategy consulting @ 281-570-5804